What We Believe
We believe that too many men die of prostate, bowel and
testicular cancer because they do not now how to detect
the symptoms of these cancers in the early stages, when
treatment would be more effective.
This ignorance is made worse by the prevailing ‘culture
of embarrassment’, that discourages men from discussing
and resolving problems related to intimate parts of their
body.
Our Aims
Therefore, we have two main aims:
a) To increase awareness of how to detect the symptoms
of prostate, bowel and testicular cancer in the early
stages
b) To help build a culture where embarrassment does not
prevent men from addressing problems with intimate parts
of their bodies.
What We Do
1) Host awareness-raising sessions at male-oriented events,
places of work and leisure, colleges/universities and
other public places.
2) Raise the profile of the charity in general via PR
and Marketing activities, using characters such as Mr.
Testicles.
In addition, we may choose to support other related charities
related to Male Cancer for specific campaigns.
Our Focus
We aim to reach all men 0 aged 15-70. Our approach at
awareness-raising sessions is tailored to the audience
at the event.
We also have a website which will provide further information
for those who need it. In the future, we may develop different
websites aimed at different audience age groups; in the
initial stages, however, our website will be aimed at
younger and ‘young at heart’ men.
How We Are Different
- We come to you: We are out travelling the country to
deliver our message, because we believe that people are
more likely to remember a message that they hear ‘live’,
than one they read in a leaflet
- We’re about cancer, but also about culture: In
addition to providing specific information about cancer,
we also highlight the general culture of embarrassment
that surrounds men’s attitude towards their own
health
- We’re truly nationwide: We will be active across
the whole country, not just in major metropolitan areas.
- We raise awareness all year round: We believe that awareness-raising
needs to be ongoing, rather than confined to short campaigns.
